The facts behind the
daamn good olive oil?
Milan is a doctor, Edouard is a designer/artist and Tor is a filmmaker/DJ.
Three friends with completely different lives, all living within 200 meters of each other in Ghent, all obsessed with one thing: cooking with real flavour.
We each ended up in Sicily at different times and somehow all three of us found the same family of farmers. Same grove. Same story. Same moment of holy shit, this is what olive oil is supposed to taste like. We connected with the whole family, from the father who runs the grove to the mother who welcomed us like we were her own.
So we made a pact to bring that flavour home. Straight from their trees to our tables in Ghent. One family. One source. No blending. No shortcuts. Just an honest and sustainable collaboration with people we actually know, not some mystery mix from a supermarket shelf.
But here is the thing. We don’t just want to sell olive oil. We want to make cooking rock and roll again. We want people to taste the difference between fake, watered down supermarket oil and a first press, extra virgin kick in the teeth. We want that tin to be a kitchen weapon, something you keep on the counter, front stage, not hidden in a cabinet.
This is Bluts.
Real friends. Real flavour. Real oil.
Nothing added. Nothing diluted.
Just Sicilian sun, Ghent chaos and extra virgin.
Every damn time.